(CLEVELAND, OH – January 18, 2013) MISCO Refractometer, a leader in the field of refractometry, has launched the company’s new website at www.misco.com. Current and prospective refractometer buyers now have better access to essential information on MISCO Refractometer products and solutions. The website boasts a modern, clean design with improved navigation, making it easier to find information on products and services. Two special features include a new Refractometer Forum and a Build-Your-Own Refractometer section.
The new Refractometer Forum is a great place for refractometer users to get information about refractometer products and applications. To find the answer to questions, the user can either browse previous Forum questions and answers, or ask experts their own question.
A new Build-Your-Own Refractometer section, an industry first, allows a user to design their own custom digital refractometer. The user is guided through the process of selecting refractometer scales that best represent the fluids that they want to measure, and then are guided through adding various options. At the end of the process, the user can opt to receive an email, with a quote for the custom refractometer, or it can be added to their shopping cart for immediate purchase.
Other innovative features include a new refractometer training section that has many how-to articles on refractometer use and maintenance. Training articles provide step-by-step instructions on obtaining better refractometer performance. There are also technical bulletins covering many different refractometer applications.
“We are very excited about the launch of our new website and feel it will better position MISCO to communicate the extent of our company’s many quality products and services,” said Michael Caminer, from the MISCO marketing group. “The new website is intended to be a resource for refractometer users and reflects our innovative spirit and unrivaled refractometer technology.”
A world leader in the refractometer field, MISCO is headquartered in Cleveland, OH, home to the company for more than 60 years. MISCO designs, manufactures and sells a variety of refractometers, including: digital bench-top laboratory refractometers, inline process control refractometers, digital handheld refractometers, and traditional handheld instruments. For more information, please call (216) 831-1000, or access MISCO’s web site at www.misco.com.
MISCO Refractometer, 3401 Virginia Road, Cleveland, Ohio 44122 (USA)
216-831-1000 ext. 210 Tel.
800-358-1100 ext. 210 Toll Free